Game developers also built out several algorithms and performed penetration tests to ensure protection from hackers. For maximum reach, the racing game was designed for iOS, Android, and Windows Phone 8 platforms, which added to the technical complexity of game design and contest administration.Īnother technological feat was the creation of a cross-platform leaderboard that collected the winners’ names across platforms and posted them in real time to the Turbo Racing League Facebook page. The gameplay was designed to be simple, so it could be enjoyed by players at all levels, while being deeply and visually stunning and synonymous with groundbreaking technology.

theatrical release of Turbo.ĭreamWorks developers favored behavioral over age demographics to appeal to a broad movie-going audience: young and old, male and female, and casual and hard-core gamers. The grand finale was held in conjunction with the U.S. First-place qualifying finishers were invited to the Grand Finale Race Event in Los Angeles, to compete against each other for the chance to earn the title of Turbo Racing League Champion and win the $250,000 grand prize. The 80 fastest racers from an eight-week qualifying period each won cash prizes up to $25,000. To perfectly capture the high-octane excitement of its film, DreamWorks Animation Interactive created the gaming app and contest for players to show off their digital driving skills.

Turbo fast games